Our People

Inspired partnerships.

The Marketing Equipment Company’s staff is focused on creating highly targetable marketing and engagement solutions.


President and CEO, BSc, BASI

A 20+ year veteran of the premium incentive and promotional product industry, Joe founded The Marketing Equipment Company in July 2014. Joe studied Marketing at the University of Toronto and continues professional development frequently. He has a true passion for design and building things that people love to use. His greatest joy is travelling around the world to find new and innovative ideas for his clients. With Joe’s quality approach, his goal is to make sure that his customers always receive memorable solutions that engage their target audience.


Director of Marketing, MAS+

A marketing guru, Cliff is regularly involved in brainstorming and building marketing campaigns that all our clients benefit from. Cliff has been involved in promotional marketing for over three decades, and is the recipient of numerous industry awards. These awards and accolades include: 26 PPAI Pyramid Awards, 5 Peak Awards from the Print Industry, and he has been recognized as PPAI’s Ambassador Speaker of the Year six consecutive years. Cliff was also recognized by Counselor Magazine as one of the Top 50 Most Influential People in the Promotional Products Industry. Cliff studied Marketing & Business Communications at the University of Maryland College Park.


Executive Assistant

Antonietta assists The Marketing Equipment Company team during various stages of each project. Her perspective is invaluable, and her second set of eyes ensures that all details are thoroughly covered.



The Marketing Equipment Company is an independent affiliate of IPromoteU. IPromoteU is an organization with a network of nearly 600 independent promotional marketing companies distributed throughout the US, Canada, and Puerto Rico.

IPromoteU supports The Marketing Equipment Company with a staff of over 60 people, whom negotiate industry best pricing with a worldwide network of top manufacturers. IPromoteU also provides back end administrative, technology, and financial services to The Marketing Equipment Company.

IPromoteU’s internal production staff regularly follows up on The Marketing Equipment Company’s orders. This allows The Marketing Equipment Company to better serve its customers by focusing more time on developing creative ideas.

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