Event Giveaway: Cookie Cutter

Part of the American Cancer Society's message is living an active lifestyle and eating healthy foods. So at their national event, they wanted to make sure the attendees took home and read their "Basic Ingredients for a Healthy Kitchen". How many times have you see an information flyer get thrown in the garbage?. To engage their target audience, and ensure they take home the printed message, a custom cookie cutter was packaged in a plastic bag with a custom card that included the "Basic Ingredients for a Healthy Kitchen". This was engagement success, as they continue to give a different shaped cookie cutter every year. People look forward to the new cookie cutter at each event.